The Brief:

 

To reintroduce the importance and value of condom use as a means to protect against STIs and unwanted pregnancy.

 

The Idea:

 

I'm really proud of this spec PSA I wrote and directed. The message is clear and concise, and the tone is light and humorous. The young man share his candy only to realize it's being shared by so many others as well. The spot is absurd, surreal, and silly. But the message is very clear: where a damn condom -- because you don't know where it's been.