The Brief:

 

Sell a couple of campy aging action films about giant snakes.

 

The Idea:

 

At Sony Movie Channel, Mondays were "Man-Days!" A whole day dedicated to high adrenaline, raunchy, and hilarious movies aimed at men. These included action movies, bawdy comedies, stoner films, you name it. And this week was no different with a double bill of a pair of snake-themed action movies, Anacondas: The Hunt for the Blood Orchid and Boa vs. Python. The brand voice of the block was always light-hearted and fun, packed to the gills with dad jokes and double entendres. These spots were always a joy to write.