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The Brief:

 

Get the audience pumped for a night of giant monster fun.

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The Idea:

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I had a ball celebrating the absurdity of this film by making the “voice” of the channel an actual character who interacts directly with the movie. I really wanted to make the audience feel like they were going to see a midnight movie with a rowdy audience. To make some popcorn and get ready to laugh and cheer along with the movie. I didn't want to take it seriously but to take a goofy look at the joyous silly trip movies can take us on.