Sony Movie Channel: Sunday Showcase

 

The Brief:

​

Create excitement for a star-studded night of moving and sensual dramas.

 

The Idea:

​

To set the tone, titillate, and ultimately attract viewers to a fantastic night of intense dramas. I wanted to focus on the stars as I feel that they are the main draw here, but I also wanted to draw attention to the powerful emotions of love, lust, and betrayal. The Sunday Showcase was a time slot devoted to dramas of all kinds, indie, period, and romantic, you name it. The demographic skewed middle-aged and female so my tone and language was crafted appropriately.