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Sony Movie Channel: Sunday Showcase


The Brief:

Create excitement for a star-studded night of moving and sensual dramas.


The Idea:

To set the tone, titillate, and ultimately attract viewers to a fantastic night of intense dramas. I wanted to focus on the stars as I feel that they are the main draw here, but I also wanted to draw attention to the powerful emotions of love, lust, and betrayal. The Sunday Showcase was a time slot devoted to dramas of all kinds, indie, period, and romantic, you name it. The demographic skewed middle-aged and female so my tone and language was crafted appropriately.

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