The Brief:

 

To excite viewers to watch the 50th anniversary of David Lean's 1962 masterpiece, 'Lawrence of Arabia.'

 

The Idea:

 

My goal here was to excite the viewers to check out this incredible motion picture experience whether it's their first viewing or their 100th.  Lawrence of Arabia is truly one of the very best motion pictures ever made, a prestige picture's prestige picture. My objective when writing about Laurence of Arabia was to not only focus on the film's accolades, but also look at the true story the film is based on.

 

This spot was written during my time at Sony and was a great success.